Today, as Marks & Spencer shines a spotlight on its NEW minimal-ingredient food range, it feels like the perfect moment to talk about something we’ve quietly championed. For us, minimal ingredients are our ORIGINAL gentle, considered way of creating products that are kinder, calmer and more in tune with both skin and senses.
When ingredient lists become long and complicated, skincare can start to feel overwhelming, especially for sensitive skin. Fewer ingredients mean fewer potential irritants, greater transparency and formulas where every ingredient earns its place.
Our skin is our biggest organ and as it absorbs so much of what we apply to it - it's like a second stomach. So just as M&S’s only 7 ingredients baked beans are “full of beans” we only blend with ingredients that nourish, soothe and protect our skin - nothing unnecessary, nothing added.
Our minimal-ingredient heroes (8 ingredients or fewer)
These are some of our most-loved products - examples of the less is more approach.
3 ingredients - JustBe Kind Rollerball
Tiny but powerful. Our rollerballs are blended with just a few carefully chosen essential oils to support how you want to feel: happy, relaxed, motivated, energised. Easy to use, 7 blends to choose from, beautifully portable and intentionally uncomplicated.
5 ingredients - JustBe Pure Body Butter
Rich, velvety and deeply hydrating, this body butter proves that luxury doesn’t need complexity. Crafted with a small handful of natural ingredients, it melts effortlessly into the skin to nourish, soften and protect without heaviness or overwhelm.
6 ingredients - Lip Balm
Sometimes the simplest products are the most essential. Our lip balm contains only what’s needed to comfort and protect delicate lips. No unnecessary extras, just natural nourishment you can trust.
8 ingredients - Eye Makeup Remover (and Gentle Cleanser)
One of our quiet over-achievers. Made with just eight natural ingredients, this multi-tasking hero removes eye makeup effortlessly and doubles as a gentle facial cleanser. Loved for its soothing feel and simplicity - no sting, no fuss, just calm, happy skin.
A shared movement towards simplicity
Seeing big brands celebrate minimal ingredients reflects a growing desire for clarity - to understand what we’re consuming, using and absorbing every day.
At JustBe Botanicals, we’re proud to already be part of that movement, offering skincare and aromatherapy that feels honest, gentle and deeply intentional.
Because when you remove the unnecessary, you create space for balance, wellbeing and a little more joy in the everyday.
JustBe - simply natural