Price, Ingredients & a Friends Recommendation are Important
A research project from the University of Tartu in Estonia identified the top three factors people consider when choosing skincare: price, ingredients and a friend's recommendation.
Three factors, remarkably simple and aligned with everything JustBe Botanicals was built on.
Natural, effective ingredients, with no synthetic additions. Honest, accessible pricing that reflects the quality of what's inside rather than the size of a marketing budget. And the kind of word-of-mouth trust that no advertising campaign can replicate.
It turns out that what people actually want from skincare has always been what we set out to give them. Simple, transparent and genuinely worth recommending.
JustBe Botanicals Eye Makeup Remover - Worth Talking About
One product that has consistently earned that third factor, the friend's recommendation, is the JustBe Eye Makeup Remover. Bella J, writing for BellaJ.co.uk described it beautifully:
"My current go-to is the dual-purpose JustBe Eye Makeup Remover, with only eight natural, skin-loving ingredients. It gently lifts even waterproof mascara while soothing and nourishing the delicate eye area. Thanks to coconut and jojoba oils, it's also a luxuriously rich first cleanse for the whole face. I absolutely love it."
Eight ingredients, nothing superfluous, nothing synthetic. Just a formula that does exactly what it says, gently, effectively and without a trace of irritation.
This compact 30ml pump is travel-friendly, genuinely multi-tasking and one of the most consistently recommended products in the JustBe range. It has since gone on to win multiple awards.
The BBC Good Food Show: 1,000 JustBe Herbal Tea Samples
JustBe Botanicals returned to the BBC Good Food Show in Glasgow, where we gave out 1,000+ samples of our award-winning JustBe Happy Herbal Tea alongside the debut of the new aromatherapy chocolate range.
One thousand people tasting a JustBe herbal tea for the first time - that is word of mouth at scale!
Keeping it Simple is Always Enough
The lesson we have returned to again and again at JustBe Botanicals is the one that research keeps confirming: people don't need complexity. They need quality, honesty and the reassurance that someone they trust has already tried it and loved it.
Eight ingredients. A glowing review. A fair price. That's all a product ever really needs.
With simplicity and a great deal of love for what we do, Gail