How Joe Wicks Discovered JustBe Loved Dark Chocolate
There are moments in business that you simply don't expect. One of ours arrived in a message from Joe Wicks The Body Coach, after Gail sent him a mini hamper of JustBe goodies including our JustBe Loved dark chocolate.
His response was:
"It's outrageous. The best chocolate that I've ever tasted. And I mean it."
From the man who had already inspired millions of people to eat better, train smarter and feel genuinely good, that was quite something.
How It Happened
Gail had completed Joe's 90-day SSS plan and felt genuinely transformed by the experience. As a thank-you, she put together a small hamper of JustBe products including a bar of JustBe Loved, our decadent dark chocolate blended with pure rose oil and scattered rose petals.
Joe's enthusiasm for the chocolate led to a meeting at his Edinburgh book signing at Waterstones, where Gail presented him with a JustBe Loved Award - our way of celebrating people and experiences that embody joy, connection and genuine wellbeing.`Joe was the first person to receive the award.
Joe was every bit as warm and down-to-earth in person as he appears online. And when he called Gail "the chocolate lady", we've been quietly proud of it ever since.
What Makes JustBe Loved Chocolate So Special?
JustBe Loved is our 70% dark chocolate bar infused with pure rose oil and scattered with real rose petals. It's one of our most iconic products: deeply comforting and completely distinctive in flavour.
It's crafted not just for taste, but for mood. Rose oil has long been associated with heart-opening, emotionally nurturing properties, which is why Loved chocolate feels as good as it tastes. It's the kind of chocolate you savour one square at a time, slowly, with no distraction.
No synthetic flavourings, no unnecessary additives. Just fine dark chocolate, pure botanical ingredients and the same positive intention that goes into every JustBe product.
Still Loved, Still Award-Winning
Since that Edinburgh meeting, JustBe Loved has gone on to accumulate multiple industry awards and remains one of our best-selling and most gifted products. We remain genuinely grateful to Joe for his warmth, dedication to inspiring others and his great taste in chocolate.